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Home Seller's Guide
Our Listing Service Guarantees
We price at the top of the market and use creative, out-of-the-box techniques that help push the price higher.
We often "capture" additional money for our clients by understanding and working the contracts, negotiating strongly, and tightly overseeing costs.
We dot every "i" and cross every "t," because the devil is in the details.
We provide such exceptional service that you will want to refer people you care about to us for their real estate business in the future.
If you're a gay, lesbian, transgendered or bisexual home owner, you can feel comfortable with us and our ability to work well with both gay and straight buyers and other real estate agents.
Call or email us for a listing presentation up to a year before you need to have your house sold. The 2007 average market time to sell a house is 5 months! 619-606-3021
How Much is Your House Worth Today?
We offer a FREE comparative market analysis to help you plan your sale or refinance. We'll give you a realistic picture of value, and we'll do something other Realtors don't do...we'll include an estimated net sheet showing your costs and profits on the sale of your property. Our listing fees are competetive, and our service is exemplary. We're a limousine service...at a taxi price.
Send us an email requesting a house value. Give us the address of the property. Add relevant information, such as additions, remodels, etc. Don't forget your name and phone number!
How We Market a Home
You never can tell where a buyer will come from, so the more your house gets exposed to buyers coming from different angles, the better. We use all the tried and true methods. In addition, we use the following unique approaches to get faster sales from better-qualified home buyers:
- Local Area Knowledge. One of the keys to selling a house quickly in San Diego, is to be familiar with the neighborhood and other Realtors working that neighborhood. We have to know where buyers are coming from so that we can target the right publications, real estate offices, language, signage, and pricing.
- Door-to-door canvassing. For every listing, we print 500 flyers for the neighborhood. We knock on 500 doors, and anyone who's home, we ask if they know someone who'd be interested in your house. About 10% of homes are bought by someone connected to the neighborhood already.
- The "Auction Effect" strategy for selling your house in 24 hours. This works on the principle that people want something they can't have. Ask us for more details and we'll send you an article explaining this unique strategy, pioneered by the creator of the Gold Rush Marketing system.
- The "Ugly Yellow Sign" strategy for getting curious buyers to stop and take notice rather than passing you by. Purposefully hand-lettered messages about your property that stand out from the crowd.
- Exposure to over 7,000 San Diego Realtors through personal and professional relationships we carefully maintain...Realtors go out of their way to show homes listed with other Realtors they like. It's true!
- Networking through the Coldwell Banker Referral Network, By Referral Only, Gay-Homes.com, GayRealtyNetwork.com, Realtor.com, PurpleRoofs.com, etc.
- A fully-stocked flyer box with showing "lookers" that they really can buy your home. Flyers are the second most common source of sold homes, after the MLS, but they are often poorly done...they "sell the steak, not the sizzle."
- Numerous directional signs to steer buyers off the main streets to your home.
- Home-preparedness consultation and staging assisstance to help get your home ready to market for the greatest profit. The little things can mean big returns. We have a list of your highest "hit" returns on investment.
We want you to be so happy with our service that you to rave about us to your friends and family! Call or email us for a listing presentation today!
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